Grassroots football link-up with green business

Birmingham County FA announces partnership with smol; the eco-friendly laundry brand.

Birmingham County FA is delighted to be teaming up with smol, the eco-friendly laundry brand, to provide their affiliated clubs and members with the option to purchase more environmentally sustainable products.

With the return to grassroots football permitted from the end of March there will be plenty of households across the region seeing their weekly washing pile increase due to training and match day kit. Through this new partnership between Birmingham County FA and smol, those households will now be able to access a range of eco-friendly products to help make a difference to the environment at a local level.

Paula Quazi, co-founder of smol, said: “At smol we strive to create quality eco-friendly products at great value prices to ensure eco-friendly changes are effortless for everyone. After two years in development, we created the most effective concentrated laundry capsules in the world – certainly a match for the muddiest of football kit. We’re delighted to be working with Birmingham County FA and to support each other in raising awareness of eco-friendly choices.”

Richard Lindsay, Business Insights Manager for Birmingham County FA, said: “As we look to transition our business to a more environmentally sustainable model we need to align ourselves with partners who meet our ambitious goals, and smol’s provision of eco-friendly products at a great price offers our members an excellent competitive alternative if they are considering making positive changes.”

Birmingham County FA’s project looks to pioneer a positive change in how football can reduce its impact on the environment. This means offering members access to solutions that are wider reaching than just those on the pitch. smol’s laundry capsules are plastic and cruelty free, made only from 100% recycled packaging and are delivered directly to your door.

Over the coming months Birmingham County FA will release more details on the Save Today, Play Tomorrow project and how you can get involved.

To find out more, visit