Cadbury link with Age UK to combat loneliness

Seniors go free this September at Cadbury World.

As part of a month of celebrating the over 60s, Cadbury World is offering people the chance to bring a family member or friend to the attraction for free this September.

The offer is part of the new Cadbury Dairy Milk Donate your Words campaign, which sees the nation’s favourite chocolate brand partner with Age UK. The campaign revealed that 225,000 older people can go for up to a week without speaking to anyone, with the research highlighting the impact that loneliness can have on the older generation.

In recognition of the importance of spending time together, Cadbury World is offering seniors a free ticket to the attraction this September, when another adult or family ticket is purchased. Together people can explore the amazing world of Cadbury on a self-guided tour, which will take them through an assortment of chocolatey zones.

Guests can catch the talented chocolatiers in action where they can take a delicious taster for themselves in the Chocolate Making zone, before practicing their piping skills by drawing their name in chocolate in the Have A Go zone.

Visitors can also head to Advertising Avenue for a trip down memory lane with some of Cadbury’s most famous advertising campaigns, before travelling back 1,000 years in the Aztec Jungle to discover the origins of the cocoa bean.

Diane Mitchell, marketing manager at Cadbury World, said: “We’re thrilled to be able to invite senior guests into Cadbury World for free this September. It’s important that people reach out to family and friends who may not get out and about as often as they would like.

“Cadbury World is fully accessible, so guests who may have mobility issues can move around the attraction easily, while enjoying a fun and educational day out that will entertain the whole family.”

For more information and to book tickets to Cadbury World, visit To find out more about the Cadbury Dairy Milk Donate Your Words campaign, go to Age UK