Midlands firm sponsors local U11 football team.
Midlands air conditioning and heating specialist Coolair Equipment Ltd has pledged its support for grass roots football after becoming the first sponsor of a local junior team.
The company’s Midlands operation, based on Walsall Road in Cannock, teamed up with its manufacturing partner Daikin to sponsor the jerseys of Shelfield United FC’s Under 11s who are beginning their third season in the Lichfield & District Recreational League.
The two-year deal, which extends to providing home and away strips branded with the sponsors’ logos, will help secure the future of the team which provides an outlet for local youngsters who are keen to play competitive football in a fun environment.
The Under 11 team plays its home matches on Sundays at Shelfield United’s ground at Rushall in Walsall. The club is run entirely by volunteers and has Community Charter Standard Club and Community Amateur Sports Club status.
Cil Spencer, Coach of Shelfield United Under 11s, said: “We are extremely grateful and excited to get sponsorship from Coolair and Daikin. The 14 players who have signed up for Under 11 matches this season are all good athletes and are overcoming their lack of competitive experience and training discipline fast. They give their all in training and in every game we play.
“From finishing bottom in the league in our first year, we are now competitive with all teams in the league this season while also enjoying our football. Most of our players are from Walsall and surrounding areas.”
Cill added: “As a charity accredited club, we also play a wider role in the community with our CRB-cleared and FA-qualified coaches enhancing the lads’ social skills including teamwork, communication, cooperation, fitness and confidence.”
Neil Gibbard, Regional Director of Coolair, whose nephew Theo (pictured) plays for the team, said: “As a successful Midlands company that is fully committed to the training and personal development of our young people, many of whom come from the local community, we regard sponsoring Shelfield United’s Under 11s as a way of giving something back.”
Shelfield United Football Club has a variety of teams from Under 7 to Under 16 and operates a football-for-all policy. It also prides itself on being a community club and raises money for many local causes. More details are available on the club’s website at www.shelfieldunitedfc.com.