Solihull salon carries off national hair award

Aesthetics in Solihull are winners.

Solihull hair salon Aesthetics wowed the judges at the national Salon Business Awards to scoop the top accolade of Ultimate Small to Medium Salon of the Year 2018.

They received their award and certificate at the Grand Final at the Mondrian Hotel in London in front of their esteemed peers on Monday night, fighting off hundreds of other entries.

Salon Business Awards Founder Joanne Charlton said: “Aesthetics goes the extra mile in every area of business from marketing to the consistently high service they offer each and every client. Their entry was outstanding, which is why they were crowned our Ultimate Sm to Med Salon – a category that cannot be entered into but which every finalist of the entire competition is considered for.”

The final followed months of anticipation after entrants submitted an online entry for the judging panel, which included award-winning hairdressers Errol Douglas and Andrew Barton as well as representatives from the award sponsors Paul Mitchell, iSalon, OWAY, Remi Cachet, Viviscal Professional, Joico and Neäl & Wølf.

Held at the Rumpus Room atop The Mondrian hotel in the capital, the final saw 300 guests watching as 14 salon and one individual walked away with a dazzling award and certificate to showcase to their clients as well as a year’s worth of PR opportunities, including a prominent feature in hair trade title Salon Business.

After the announcement of the awards guests networked as the sun went down while listening to saxophonist and DJ Brendan Mills.

Directors and owners of Aesthetics, Sarah and Adrian Bowron along with just a few on their amazing team members were there on the evening to pick up the award.

Sarah says “What an amazing time we had at the Salon Business Awards, scooping the top accolade, Ultimate Salon of the Year! If it takes a village to raise a child, it takes a fantastic team to win Ultimate Salon of the Year! We are so proud to have been recognised for our excellent standards across the board from the client journey to staff appraisals.

“Thank you to our wonderful team and lovely clients who make the journey such fun.”