Macaroon Wars

Great Western Arcade celebrates Miss Macaroon’s one year anniversary.

Great Western Arcade, the unique shopping and lifestyle destination in the heart of Birmingham, is preparing for a Miss Macaroon take over, on the evening of Wednesday 15th November, to celebrate the store’s first anniversary at the arcade.

To commemorate the milestone, Miss Macaroon is bringing its Macaroons that Make A Difference campaign to Great Western arcade as part of an invite-only, fundraising event.

The celebratory evening will launch with a prosecco reception, sponsored by VWV Law, at 5:30pm, followed by Macaroon Wars; a team exercise made up of organisations from across the city, where they will battle it out to see who can fill macarons the quickest. The West Midlands Police and Crime Commissioners Board, VWV Law, Clarke’s Associates PR Agency and Birmingham City University are among the first to enter teams.

James Roberts, Centre Manager at Great Western Arcade, said: “In such a short amount of time, Miss Macaroon has established itself as an integral part of the arcade and we are honoured to be supporting and celebrating its one year anniversary.”

Rosie Ginday, Miss Macaroon founder, said: “We are really looking forward to celebrating the first anniversary of our debut shop in the Great Western Arcade, as well as bringing our ‘MacsMAD training’ and Macaroon Wars to life on the night.

“Through our social enterprise we provide employment and training programmes for talented young people who haven’t had the opportunities they deserve – particularly unemployed young care leavers and ex-offenders. In our first year in the arcade we have provided MacsMAD training to four unemployed young people, two of whom have gone on to gain full time employment with our help.”

For more information, visit or search Great Western Arcade on Facebook, Twitter and Instagram.