Open lobby for airport hotel

New facility at Holiday Inn.

Thirty local business people celebrated the launch of the new Open Lobby at the Holiday Inn Birmingham Airport, on Tuesday 6th September. Guests were welcomed with prosecco and canapes, whilst they explored this new innovative public space.

The Holiday Inn Open Lobby takes a unique approach to the in-hotel experience for guests, which has transformed the traditional hotel lobby format by combining the front desk, lobby, bar, lounge and business centre into one, cohesive space. The Open Lobby concept has been established by understanding how people use space at home in order to give guests the most flexibility, whether they are looking to eat, relax, work or have fun in one integrated space.

The new contemporary lounge is perfect for a new breed of business travellers, dubbed the ‘laptop and latte’ workers. They are not constrained by traditional working routines and prefer a creative coffee-house style environment, where they can be inspired by meeting other travellers and work in the media lounge on their laptops and smart phones. The 24/7 To Go Café (proudly serving Starbucks) forms part of the Open Lobby and has been designed to give guests the flexibility to eat in, take out or enjoy items in their rooms. The new Open Lobby compliments the hotel’s existing restaurant, Marco’s New York Italian Birmingham Airport and takes the investment since May 2015 to £1 million.

Nicola Corfield, Director of Sales added, “Our Open Lobby is a space where local business people can meet and work, as well as being somewhere that our many regular guests can feel like they are home-from-home. Our Café To Go offers our meeting delegates a more flexible food and beverage offering, as well as being a hub for local residents to enjoy a Starbucks and a cake.”

Holiday Inn Birmingham Airport hotel offers guests contemporary bedrooms, a stylish Marco’s New York Italian restaurant and flexible meeting and event space for up to 600 guests. Within easy reach of Solihull and the NEC, amenities also include an indoor pool, fitness centre and beauty therapy by on-site Peridot Beauty.