Learn about the history of the world-famous brand.
There’s a chance to delve into the history behind chocolate and the iconic Cadbury brand, as Heritage Weekend returns to Cadbury World from 25th–26th June.
A brand new family fact-finding trail is a unique way to get visitors of all ages exploring the picturesque Bournville Village, whilst uncovering the story of the Cadbury brothers’ revolutionary vision to build both a new factory and community. An interactive addition to the popular guided tours* throughout the weekend, the Bournville Village helps to bring the magic of the Cadbury story to life.
Back at Cadbury World, there’s even more history to discover through the attraction’s chocolatey zones. In the reception area, you’ll find a live human statue of John Cadbury to help bring the magic of the past to life, before seeing his first shop later in the Bull Street zone. There’s also the chance to travel back 1,000 years to the Aztec Jungle to uncover the origins of the cocoa bean and take a trip down Advertising Avenue to relive some of Cadbury’s most iconic advertising campaigns; including everyone’s favourite drumming gorilla!
For an extra dose of nostalgia, head to the popular Chocolate Making zone to watch the talented Cadbury World chocolatiers demonstrate traditional chocolate making skills, whilst enjoying a delicious pot of melted Cadbury Dairy Milk chocolate with your choice of toppings. With a selection of themed gifts and treats from years gone by available to purchase in the World’s Biggest Cadbury Shop, alongside some more modern favourites and novelties, there’s plenty to explore on a day out at Cadbury World.
No visit to Cadbury World is complete without trying out the interactive 4D Chocolate Adventure zone, where visitors can experience how it feels to dive into a pot of melted Cadbury Dairy Milk chocolate, ride the Crunchie Rollercoaster and soar through the skies in a Creme Egg airship piloted by the Caramel bunny – all from the comfort of your motion seat.
Diane Mitchell, marketing manager at Cadbury World, said: “We are really excited for the return of Heritage Weekend this weekend, especially the brand new family trail to help families explore the Bournville Village. It remains one of our most popular weekends, and is a fantastic way to celebrate the incredible Cadbury legacy.”
Heritage Weekend is just one of a number of exciting events coming up this summer at Cadbury World, including Sooty in Space, Character Weekend and a whole host of Summer Holiday Family Fun. For more information about Cadbury World or to book your tickets in advance visit or call 0844 880 7667.