Fort launches seasonal fashion campaign

Birmingham shopping park fashionistas announced.

The Fort Shopping Park has revealed the faces of the Styled By You spring/summer 2016 campaign; three carefully selected fashion specialists have been chosen to form the Fort Style Squad, to help inform and inspire Fort Shoppers to update their look for the sunnier months.The Fort Style Squad comprises of three local, talented individuals; stylist and blogger Beth Goodrham, model Thomas King and blogger Sophie Neal. Each delivering their own unique fashion credentials, the campaign ambassadors will provide a wealth of expertise to bring the campaign to life for Fort customers.

Along with working as a stylist and editing her own blog, multi tasker Beth Goodrham is wife and mother of three, ranging in age from eight to seventeen. After starting off her professional career as a solicitor, Beth decided to re-train as a stylist and now seven years on, Beth has worked on numerous high profile fashion events across the city. Beth believes fashion should bring joy and it shouldn’t be something that causes hours of worry; it’s important to have it in perspective and comfort is a personal must!

Three and a half years ago Thomas King quit his full time factory job to pursue a career in modelling, an d in this time his career has gone from strength to strength. Thomas currently specialises in ecommerce, catwalk and photographic modelling and he models two to three times a week for a number of exciting and well-known brands including Topman. Thomas sees fashion as a means through which you can express your individuality and the number one rule is to be yourself.

Sophie Neal has been running her fashion and lifestyle blog for the past four years alongside completing an English literature degree at the University of Birmingham. After having recently finished her degree and with graduation around the corner, Sophie will continue to blog whilst pursuing a career in PR or Social Media communications. Sophie feels that fashion is something that is dictated to you and style is how you wear it – style is fashion that you have fun with!

The announcement of the three new campaign ambassadors follows on from a line-up of previous local campaign ambassadors which have included budding stylists mentored by successful local stylists, local community heroes, a Birmingham-based family and talented music artists.

Marjan Horne, manager of The Fort said: “We’re thrilled to be working with our three impressive campaign ambassadors and excited to see them put their stamp on the Styled By You campaign. Our retailers at the Fort have a fantastic fashion offering and together with the Style Squad we hope to inspire Fort Shoppers to embrace their individual style and get creative with fashion choices – why not shake things up and try something new?”

The Fort Shopping Park is located 15 minutes from Birmingham city centre, offers free parking and includes anchors Next, Boots and River Island, plus a selection of restaurants such as Frankie & Benny’s and Nando’s. Visit the Fort website at