The cracking family fun begins on Friday 25th March, with Cadbury World’s Easter Eggstravaganza. Continuing until Monday 28th March, children will be able to enjoy an ‘egg-citing’ Easter Egg Trail through Cadbury World, as well as having the chance to win Cadbury World prizes in a creative Easter bonnet competition, and meet the famous Cadbury characters including Freddo, Caramel Bunny and Creme Egg.

Also beginning on 25th March, and continuing throughout the Easter holidays until 17th April, visitors can enjoy an exclusive live entertainment show in the outdoor marquee. With guaranteed giggles and games for the whole family to enjoy, watch as the attraction’s resident magicians, ventriloquists and more showcase their talents.

That’s not all, the World’s Biggest Cadbury Shop will also be choc-full of seasonal chocolates and gifts, as well as a selection of handmade Easter eggs, all made and specially decorated on site by the talented chocolatiers.

In addition to the Easter fun, visitors can discover the amazing world of Cadbury through the attraction’s chocolatey zones; from travelling back 1,000 years through the Aztec Jungle and watching the talented chocolatiers in the Chocolate Making zone, to uncovering a world of digital chocolate delights in Purple Planet. Not to be missed is the 4D Chocolate Adventure zone, where visitors can experience the feeling of riding the Crunchie rollercoaster and find out what it would be like to dive into a pot of melted Cadbury Dairy Milk chocolate, all without leaving their seat.

Diane Mitchell, marketing manager at Cadbury World, said: “There’s so much to enjoy this Easter at Cadbury World, from our Easter bonnet competition and live family entertainment, to the special handmade eggs in our shop. As one of our most popular times of the year for visitors, it’s the perfect time to schedule in a fun-filled family day out”