CBSO tie up with vehicle dealership

Lookers Vauxhall Birmingham to sponsor orchestra.

Lookers Vauxhall Birmingham has continued its sponsorship drive, by becoming silver partners with the City of Birmingham Symphony Orchestra for its 2105/16 season.

The partnership saw Lookers Vauxhall Birmingham become the In Association partners for the CBSO’s celebrated Christmas concerts, Festive Favourites which was this year presented by the charismatic TV personality Alan Titchmarsh. The concerts took place on 18, 20 and 21 December at Symphony Hall, Birmingham, as the culmination of the CBSO’s Be Uplifted Campaign, a festive appeal for youth and community singing that features Alan, a keen CBSO supporter.

The CBSO partnership is just one of Lookers Vauxhall Birmingham’s sponsorship deals this year, which also sees them supporting a number of community and grass roots projects, including sports teams and charities. With dealerships in Star City, Selly Oak and Yardley, Lookers Vauxhall Birmingham offers new and pre-owned Vauxhall cars, alongside expert advice.

Ellie Griffiths, Corporate Relationships Manager at the City of Birmingham Symphony Orchestra, said: “This is fantastic news for the CBSO and the arts in the city. We are thrilled to have Lookers Vauxhall Birmingham on board as silver partners and as key supporters of our ever popular Festive Favourites concerts. We know Lookers are proud of their Birmingham dealerships, and the CBSO offers them an opportunity to show their commitment to our city, especially at this time of year”

Dee Allen, brand marketing manager at Lookers Vauxhall Birmingham, added: “We are delighted to support the CBSO this season. As such an iconic part of the culture in Birmingham, we are thrilled to be working closely with them to support an exciting programme of events throughout the season.”