Acting responsibly

Mondelēz International recognised in Responsible Business Awards.

Mondelēz International has been reaccredited as part of the prestigious Responsible Business Awards 2015, which are run by the charity Business in the Community.

The Responsible Business Awards are the UK’s longest-running and most respected awards scheme recognising businesses that are making a positive difference to society and to the environment.

Mondelēz International achieved the reaccreditation for its Health for Life in primary schools programme in the Building Stronger Communities category, which aims to recognise partnerships between businesses and community organisations, where businesses have worked with a community partner to identify and address a key social issue.

Health for Life in primary schools engages school communities across South Birmingham in healthy lifestyles, embedding work in the school culture and curriculum in a sustainable manner. Working in partnership with the Health Education Service, the programme is intended to increase pupils’ knowledge and skills in healthy attitudes and behaviour.

The reaccreditation has been awarded as Mondelēz International has been recognised for successfully demonstrating continual and positive impact through the programme from which it initially received the award accolade, previously named The Big Tick. The team was presented with their trophy at the West Midlands Responsible Business Awards Gala Dinner on Tuesday, 9th June at Aston Villa Football Club.

Kelly Farrell, Community Affairs Manager at Mondelēz International, said: “We are delighted to receive reaccreditation status for the Health for Life programme for our work with the Health Education Service to support local communities across South Birmingham. The programme continues to make a real impact and has significantly led to healthier lifestyles and a change of behaviour of so many in the region.”

The gala dinner has also recognised individuals in a series of ‘Local Recognition’ stories – a category which identifies individuals and businesses who are involved in other responsible business activities in the West Midlands. Michael Huggins from from Mondelēz International was recognised as West Midlands Employee Volunteer 2015.

Michael Huggins, Community Champion at Mondelez International, said: “We are continuously encouraged to volunteer and show our support to our local community, and that’s one of the reasons I love working here. I am delighted to be recognised as West Midlands Employee Volunteer 2015.”

Stephen Howard, Chief Executive, Business in the Community commented, “The Responsible Business Awards celebrate the very best of business and raise awareness of business as a powerful force for good. We congratulate Mondelez International for playing its part in creating a fairer society and more sustainable future and demonstrating that business has a greater purpose then simply generating profit.”