FashionUnited media partner for Birmingham International Fashion Week

Third year of ground-breaking event.

Elpromotions have announced fashion news and jobs site, FashionUnited, as the official digital media partner of Birmingham International Fashion Week.

FashionUnited, the independent international B2B fashion platform, is always striving for more fun and efficiency in fashion. The recently revamped is a one-stop-shop destination, where visitors can find the latest fashion news, a career center, an events calendar, various trade statistics, employer branding pages and more. Globally active, the website reaches more than 1.6 million industry professionals per month.

As Birmingham International Fashion Week celebrates its third year, Fashion United will publish and cover all content from the exclusive backstage and designer interviews, show preparations and backstage news live each day during the shows. With the online B2B fashion platform already active in more than 25 countries, fashion professionals can browse their local website in their native language, without getting lost in translation.

Julia Borgdorf, Marketing Executive at Fashion United, said: “The BHMFW is a unique event. It does not only showcase national designers but also talents from around the world. FashionUnited is a B2B fashion platform that is globally active. Thus, the partnership is a perfect match. Working together with the BHMFW is a great opportunity to reach out to various industry experts from Birmingham, the UK and other countries – all in vibrant Birmingham.”