Amenity kits offer link to airline history, writes Simon Hale.
Business class passengers on the new daily American Airlines direct service from Birmingham Airport to New York JFK starting this May are being invited to go retro with the carrier’s latest customer service upgrade.
The world’s largest airline since its merger with US Airways is commemorating the airlines that made it what it is today by introducing special limited edition amenity kits.
The packs of enhanced personal care products are branded in the colours and logos of seven companies that were bought or merged with American Airlines or US Airways over the years. They include AirCal, Allegheny, America West, Piedmont, PSA, Reno Air, and Trans World Airlines. The American and US Airways brands are also represented in the selection.
The amenity kits come with a pair of socks, an eye mask, a toothbrush and toothpaste, noise-canceling headphone covers, and other handy cosmetic items designed for the modern traveller.
The packs are the latest initiative in American Airlines’ $2billion Going for Great campaign which promises fully lie-flat seats; Wi Fi on international flights; more in-flight entertainment options; a new design for Admirals Club lounges; upgraded complimentary health food, cocktails and more.
American Airlines will launch direct daily flights between Birmingham Airport and New York’s John F. Kennedy Airport on Friday May 8th with return prices starting at £476 including taxes.
Flights will be operated using a 182-seat Boeing 757 jet liner configured with 22 Business class and 160 Main Cabin seats. Outward flights depart at 9.00am, arriving into JFK at 11.50am local time, and leave New York at 6.40pm, returning into Birmingham at 7am (following day) local time. Click on www.aa.com or call 08444 997300 for bookings.
Through the American Airlines and British Airways joint business and oneworld airline alliance, the route will be treated as a British Airways code share, enabling customers to earn and redeem BA air miles and Avios points.