More homes for former MG Rover works

St. Modwen has submitted a planning application for a new phase of housing in Longbridge, Birmingham.


Longbridge August 2012


If approved, the new residential development will be delivered and managed by St. Modwen’s residential arm St. Modwen Homes and will comprise 82 homes when complete; made up of one and two bedroom apartments alongside two, three and four bedroom houses.

The proposed properties will be built on Lickey Road on the former MG Rover works, opposite existing housing and just north of Cofton Park. To the south of the site is the new Longbridge town centre, which is due to be launched to the public this autumn. The application also outlines plans for new vehicular access points, parking and landscaping.

The application was submitted by St. Modwen following on from St. Modwen Homes’ existing phase of housing, Park View, where all but one of the 113 properties in the first phase have now been sold. Construction is currently underway on the 19 houses which make up the second phase of the development.

Guy Gusterson, managing director at St. Modwen Homes said: “This exciting new phase of housing marks the next stage in our regeneration of Longbridge town centre. The high quality properties will create desirable places to live for both existing residents in Longbridge and those looking to move to the area. The new homes will represent a substantial investment into Longbridge by St. Modwen, which has already invested a significant sum into the regeneration of the town centre.

“Park View was the first residential development that St. Modwen Homes delivered in the UK and thanks to the huge popularity of the homes we are very excited that a planning application has now been submitted to extend our residential offering in Longbridge.

“We are committed to building homes that truly match what people are looking for and take great pride in the properties we deliver. If accepted, the architectural design of the new homes will complement those which have been built in the first two phases of Park View, alongside the traditional architecture of Longbridge.”

Park View has continually experienced strong sales having now sold all bar one of the homes in its first phase and 30 per cent of properties in its second phase of housing which was only launched to the public last month.

The homes at Park View are part of St. Modwen’s £1 billion regeneration of Longbridge, one of the largest regeneration schemes currently being undertaken in the Midlands and which when complete, is set to provide a total of 2,000 new homes to the area. The opening of the £70m first phase of the town centre later this year will bring St. Modwen’s investment to date to £250 million.

Properties in the second phase of Park View are currently for sale, with prices starting from just £155,950. For more information on the existing homes at Park View visit the marketing suite, located off Lickey Road, which is open for visitors seven days a week between 10am and 6pm. Alternatively call the St. Modwen Homes sales team on 0844 243 4545 or visit