Birmingham adds sole to the X Factor

A funky online design company based in Aston, was approached by X Factor stylists, to design three pairs of exclusive trainers for the all-girl group Little Mix, before the band went on to win the show.


X-Factor shoe

X-Factor shoe thought its glamorous contribution to the show had ended, after making Little Mix band member Jesy Nelson a pair of funky footwear at the end of November, which were presented to the trainer-junkie live on TV, but the show went running back for more.

The trainers for Jesy were turned around in 24 hours and presented to Jesy live on ITV2’s spin-off show, the Xtra Factor, in front of almost a million viewers. The designed footwear was given to Jesy by chart-topper Olly Murs and TV presenter Caroline Flack.

“Jesy looked really pleased with her one-off pair of trainers and we were absolutely thrilled to oblige. To find out that all the girls are interested in our footwear is even better!” said Adam Duffy from

This notable request from the X Factor has added to the continuing achievements of, which has enjoyed a number of recent successes. Including the launch of its interactive ‘design-your-own footwear’ site, in collaboration with the likes of Vans, Selfridges, Converse, Motorola, Chevrolet and other famous names.

In addition, represents many skilled artists, giving them a shop window for their talents. The company also works with major stars ranging from JLS to Motorhead, offering official merchandise including footwear and iPhone cases.